Social Media Guide for Interior Designers

According to the definition provided in Wikipedia:

“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. “

Social media is everywhere, from email to Facebook, Twitter, YouTube and LinkedIn. As the web 2.0 was unleashed, communication and co-ordination with friends got easier. Now people around the world can see what their friends and family are doing and which things they are enjoying as they perform their daily chores.

The latest tools of today enable users to communicate with people well beyond their social circuit and well beyond their limits. Hence, the collaboration and co-ordination as well as the ability to convey one’s feelings have dramatically increased. Using these tools, everybody can be a publisher whether he knows how to use the tools effectively and target the intended audience.

The internet is turning into a big party where everyone shares ideas and experiences, be it interior design ideas or game room designs.

So if you are using the social media and sharing your decorating ideas, you are part of the online family and invited to the part. However, if you under estimate the social media, you are not welcome at the party which means you wouldn’t be a part of the audience altogether.

The members of the interior design industry apart from some prominent figures from major cities like Los Angeles interior designers and New York interior designers have not fully understood the advantages of social media which can be reaped by them easily. It has been observed that interior designers usually make a single web page on a free template and give their email address, and hence, mitigate the chances of prospective customers finding them.

Here are some tips to use social media effectively for your interior design business:

Identify target market

Identifying what your target market will be is very important. Remember that the current circle of people knowing you is minutiae as compared to the networking possibilities available on the net.

See where your customers are spending time online

Analyze carefully as to where your current and prospective customers are spending time online. Target the places where most of them are spending their time..

Engage your audience

Keep your audience engaged in various activities and interesting discussions, this helps them to understand you and vice versa.

Build an online PR

Build a solid online PR and make sure you give attention to queries of your customers.

Blogging

You can write a blog about your current and previous projects. Moreover, you can provide illustrations to make sure that potential customers can see your work, admire it and hire you in future.

Search Engine Optimization (SEO)

If you have a dedicated site, and a keyword search on a search engine does not return your site on top, use SEO tools to fine tune your site and improve its search engine ranking.

Department Store Buyer Becomes Interior Designer

A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job. He was interested in making a career change to interior designing. He had no formal training but had educated himself in interior design and had worked on some very small showroom and office design projects in an assisting role.

After meeting with him and learning his goals, I did some research into office and showroom designs, and the correlations between new designs and increased business. I discovered that office interior designing was a lot more plentiful but more competitive. The larger design firms concentrated on the office designing market. I decide for my client that it would be best if he would concentrate his efforts on the showroom design market which was less competitive and easier to break into.

I helped my client create a web site that would express his unique approach to designing showrooms. The web site allowed clients to request information on the different types and styles of showroom designs that my client has to offer. There would be articles and links to articles that would be of interest and help prospective clients with what type of showroom design would be best for their business. The web site would provide examples of other projects that were successfully done.

I wrote articles on the positive correlation between new designs and increased business and distributed them on the internet were clients would be looking for information. I included links in the articles back to my client’s web site. I created a newsletter for my client that contained helpful information to prospects by explaining several different ways of how new showroom designs can increase business. The newsletter contained links to my clients’ web site as well as links to articles and sources of information that would be of assistance to any potential prospects.

I created a print ad for the New York Real Estate Journal and wrote an article under my clients’ by-lines that appeared with the ad. After the article and ad appeared, I ordered reprints, wrote a solicitation letter, and bought a list of approximately 500 real estate lawyers (new showroom tenants typically have their lawyers negotiate their leases). The solicitation letters gave my clients web site address and where to find his newsletter. The solicitation letters were mailed with a bulk mail permit from a local post office. They were also sent via email.

A few weeks later after sending out the solicitation letter and reprints, a lawyer who represented a men’s suit designer company responded to our ads. I prepared for my client a four color brochure, a PowerPoint presentation, and a script to follow during his presentation. My client was up against 3 other firms competing for the contract. My client was rewarded the contract. The contract was for 1.5 million for a showroom on a very fashionable Manhattan street.

Five months after getting the contract to design this showroom my client completed the project. The showroom turned out to be a huge success for the men’s suit designer company. The company even recommended my client to an accessory manufacture and design company that the suit company was doing business with.

With the permission of the men’s suit designer company I arranged for several stories about their work to be published. I made changes on their web site to include the success that my client had with the suit design company’s show room design. I also included it in the next company newsletter that was going to be published. I repeated the process with the mailing list both of them (conventional mail and e-mail) promoting the success of my clients work. As a result, my client got three additional clothing design companies each of whom required large showrooms and offices

The success of the first contract allowed my client to break into a new market segment which is designing offices, which is the largest and most profitable in the interior design business. Here is where my client decided to expand his business; and in order to do this he must hire others who have the skills to execute the appropriate tasks at hand.

What to Expect in Your First Meeting With an Interior Designer

So, you are considering consulting with an interior designer or decorator to assist with an upcoming project. How do you select one designer over another? And what should you expect at the first meeting? Here are some things to keep in mind.

  1. Decide on the scope of the project – What is it that you are really looking to get done? Are you remodeling the entire kitchen or just need help select colors for the kitchen walls? Are you in love with a chair or piece of furniture but not sure how to make it fit in the room? Ensure you KNOW THE ANSWERS to these questions definitively before you start your search. The very first question an interior designer or decorator will ask is -What is the project? The scope of the project will determine the type of help you will need – from a design build firm to an interior re-designer or somewhere in-between.
  2. Talk to local friends about experience with a similar project -Now that you are confident about the scope of project, ask friends and family about their experience in the same arena. If your friend started out with a simple color consultation that blew up into a major home remodel, you can talk to he/she to learn how it happened. And how to avoid the same situation from happening to you.
  3. Gather pictures and ideas of rooms that appeal to you -When you say ‘modern’, it can mean totally different things to an architect, designer and/or decorator. Show pictures instead! Collect pictures of rooms and ideas from magazines, web pages, pictures of friends homes, books and prepare them to show the designers in your first meeting. Additionally, if you like the décor of a local store, take pictures for yourself and ask the salespeople which designers shop there frequently. You may learn of additional designers to consider as well.

Now – you are prepared to meet with an interior decorator or designer and have narrowed down the list of possible companies. What should you expect next? As you contact and meet designers, keep the following things in mind.

  1. Expect a nominal initial consultation fee – As the old adage goes – time is money! Expect an experienced and preferred designer to charge for the initial visit. An hourly fee or set fee for the first meeting is common and some designers may apply it to the first order. Hint: Savvy interior designers use this as a gauge for new clients. If a prospect grumbles or complains about the initial consultation fee, the designer may assume the prospect will have trouble paying subsequent fees and not interested in taking the prospect on as a client.
  2. Expect to answer lots of questions about your taste and style – Since this is the first time that the designer is meeting you, he/she will do what they can to learn about your style. He/She will take notice of the current state of your home, your furniture choices (if those are evident) and how you and your family currently live in your space. If you have any big dislikes or likes, now is the time to express those – i.e. – no roosters in the kitchen décor or a desire for a water element in your bedroom. And don’t forget to show the pictures that you collected, as discussed earlier!
  3. Ensure important decision makers are available – Even if your spouse/significant other will not be involved with the process, if he/she will live in the space, then include her/him in the initial meeting. Especially if the room is shared, like the kitchen or master bathroom. Don’t set up this meeting during the day when the spouse/significant other is not available. This can easily become a cause for contention once the project gets underway.
  4. Expect to discuss budget – This can be a touchy subject but not talking about it won’t make it go away! Be sure to be clear about what your budget limitations are and ask the designer/decorator if your budget expectations match the reality of the project. And if the designers don’t mention budget, be sure to bring it up – you deserve to get a sense of things before any plans get started.
  5. Know what you like but be open to explore new things – The saavy designer won’t design an entire room at the first meeting, but he/she may suggest a few things to gauge your reactions to different ideas. If you find yourself reacting negatively to the suggestions, keep looking! Soon you find a designer/decorator who speaks your language…but keep yourself open to learn a few new words in that language! (I hope that analogy makes sense). That is what you are paying a designer to do – bring new and fresh ideas to your space!

We hope the above advice is useful as you consider hiring a design professional for your next project. The list was developed from our own experiences and interactions with clients before, during and after home projects.

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